The Webrex SEO Optimizer App includes a comprehensive feature for managing broken links on Shopify storefronts. Here's a detailed overview of this feature:
Introduction
The Broken Link feature is designed to help merchants manage and prevent 404 errors on their storefront, crucial for maintaining a positive user experience and search engine ranking.
Understanding Broken Links
A broken link occurs when a hyperlink is no longer accessible or leads to a '404 error' page. Common causes include URL changes, content removal, website maintenance, and expired promotions.
Impact of Broken Links
Broken links can deter potential customers.
reduce visitor time on the site.
lead to a direct loss in sales and revenue, all of which negatively impact search engine rankings.
Enabling the Broken Link Feature
To enable the feature, merchants need to log into the Webrex SEO Optimizer App, select 'Broken Link' on the left-hand menu, and click the 'Enable broken link' button.
Feature Overview
The feature includes several tabs:
Dashboard: Provides an overview of customer predictions, unresolved and rectified links, and potential engagement drops.
Unresolved Broken Link: Lists all detected broken links.
Resolved Broken Link: Shows links that have been fixed.
Archived Broken Link: Contains links archived temporarily.
Automation: For setting up automated processes to manage and correct broken links (available only on the Premium Plan). To know how automation is applied Click here