Objective
To ensure the accuracy and effectiveness of schema markup on our website by performing a thorough schema audit. This procedure aims to identify and rectify errors while optimizing schema data to enhance search engine visibility and performance.
Key Steps
Connect to Google Search Console
Access the schema audit section in the Webrex SEO app.
Click on the connection link to redirect to Google Search Console.
Follow the prompts to connect your store to the Webrex SEO app.
Review Schema Audit Results
Once connected, navigate to the schema audit section.
Analyze the following outputs:
Errors: Prioritize fixing these issues immediately.
Warnings: No immediate action required; these are not counted by Google.
Missing Fields: Optional fields that do not require urgent attention.
Address Errors
Identify all listed errors and take the necessary steps to fix them.
If errors are related to the app, determine if they are small fixes that can be handled in-house or if they require a custom plan.
Remove Duplicates
Check for duplicate schemas within the product snippet section.
Remove any duplicates to ensure clarity and accuracy in schema data.
Sync Pages
After addressing errors and duplicates, click the "Sync" button to update the current status of the schema audit.
Confirm that the number of errors has decreased as expected.
Optimize Schemas
Review the valid schemas and ensure they are correctly implemented.
Focus on optimizing the schemas based on the audit results.
Documentation and Reporting
Document any changes made during the audit process.
Report the final status of the schema audit to the relevant team members.
Cautionary Notes
Do not ignore errors; they can significantly impact search engine performance.
Warnings and missing fields are less critical but should be monitored for potential future improvements.
Ensure that you are on the pro plan to access the schema audit features.
Tips for Efficiency
Regularly schedule schema audits (e.g., monthly) to stay ahead of potential issues.
Use the documentation from the Webrex SEO app to familiarize yourself with the labels and outputs in the schema audit section.
Consider creating a checklist based on this SOP to streamline the audit process for future team members.
Communicate with the team about any recurring issues or patterns observed during audits to facilitate proactive measures.
Link to Loom
https://loom.com/share/1fe030ffbcb24336a4ad0bcef6c334b0?src=composer