A Leading Hearing Care Provider Achieves 127% Growth in Clicks Using Structured Data

A large hearing care solution provider, offering everything from personal audio devices and wireless communication systems to audiological care services, hearing aids, and cochlear implants, aimed to enhance its digital presence.

Operating globally with businesses across hearing instruments, audiological care, consumer hearing, and cochlear implants, the provider sought innovative ways to improve its search performance and drive sales through online retail channels.

Key Achievements

• 127% Growth in Clicks from Product Rich Results Year-over-Year (YoY)

• 82% Growth in Impressions from Product Rich Results YoY

• 501% Growth in Clicks from FAQ Rich Results YoY

• 532% Growth in Impressions from FAQ Rich Results YoY

The Challenge

Evolving Search Landscape

In 2019, the SEO team recognized the changing dynamics of search engine results pages (SERPs) as Google introduced more features and enhancements. They saw this as an opportunity to leverage structured data for improved visibility and user engagement on product and informational pages.

Lack of Centralized Schema Markup Management

With 19 retail sites across multiple countries, different teams had implemented local schema markup solutions with limited results. The company needed a scalable, centralized approach to optimize its structured data across all domains.

The Solution

Partnering with Webrex SEO for Schema Markup

To address these challenges, the hearing care provider collaborated with Webrex SEO to implement structured data on its websites. Starting with a pilot project in two countries, they focused on achieving rich results for FAQ pages and blog articles to attract organic traffic.

The success of the pilot convinced the provider to scale the solution across all domains, using Webrex SEO’s tools and expert support. This partnership allowed them to:

• Add structured data to strategic pages.

• Standardize schema implementation across multiple sites and subdomains.

• Monitor and resolve schema-related issues with expert guidance.

Comprehensive Support

A dedicated customer success manager (CSM) from Webrex SEO provided hands-on assistance, helping strategize, deploy, and manage schema markup. The CSM also ensured regular updates and performance reviews to align efforts with evolving SEO goals.

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Addressing Challenges

1. Managing Schema Across Multiple Domains Coordinating schema markup changes across 19 domains required overcoming language barriers, varied content strategies, and stakeholder approvals.

2. Dependence on Country Teams Local teams controlled their website content, which affected eligibility for specific rich results. Collaboration was key to aligning content and schema strategies.

Results

The structured data implementation delivered impressive outcomes:

• Product Rich Results:
  The company saw a 127.4% YoY increase in clicks and 82.41% YoY growth in impressions across eCommerce sites.

• FAQ Rich Results:
  A 501.45% YoY increase in clicks and 532.16% YoY growth in impressions was observed across all domains.

• Improved Stakeholder Buy-In:
  Regular performance reporting showcased the ROI of structured data, strengthening internal support for the strategy.

Why Structured Data Matters

This case study demonstrates the value of a robust schema markup strategy. Structured data not only improves visibility in search results but also enhances user engagement, driving measurable business outcomes.

By partnering with experts like Webrex SEO, businesses can overcome implementation challenges and maximize their SEO performance.