Schema Audit Procedure

Objective

To ensure the accuracy and effectiveness of schema markup on our website by performing a thorough schema audit. This procedure aims to identify and rectify errors while optimizing schema data to enhance search engine visibility and performance.

Key Steps

1. Connect to Google Search Console

   • Access the schema audit section in the Webrex SEO app.

   • Click on the connection link to redirect to Google Search Console.

   • Follow the prompts to connect your store to the Webrex SEO app.

2. Review Schema Audit Results

   • Once connected, navigate to the schema audit section.

   • Analyze the following outputs:

     • Errors: Prioritize fixing these issues immediately.

     • Warnings: No immediate action required; these are not counted by Google.

     • Missing Fields: Optional fields that do not require urgent attention.

3. Address Errors

   • Identify all listed errors and take the necessary steps to fix them.

   • If errors are related to the app, determine if they are small fixes that can be handled in-house or if they require a custom plan.

4. Remove Duplicates

   • Check for duplicate schemas within the product snippet section.

   • Remove any duplicates to ensure clarity and accuracy in schema data.

5. Sync Pages

   • After addressing errors and duplicates, click the "Sync" button to update the current status of the schema audit.

   • Confirm that the number of errors has decreased as expected.

6. Optimize Schemas

   • Review the valid schemas and ensure they are correctly implemented.

   • Focus on optimizing the schemas based on the audit results.

7. Documentation and Reporting

   • Document any changes made during the audit process.

   • Report the final status of the schema audit to the relevant team members.

Cautionary Notes

• Do not ignore errors; they can significantly impact search engine performance.

• Warnings and missing fields are less critical but should be monitored for potential future improvements.

• Ensure that you are on the pro plan to access the schema audit features.

Tips for Efficiency

• Regularly schedule schema audits (e.g., monthly) to stay ahead of potential issues.

• Use the documentation from the Webrex SEO app to familiarize yourself with the labels and outputs in the schema audit section.

• Consider creating a checklist based on this SOP to streamline the audit process for future team members.

• Communicate with the team about any recurring issues or patterns observed during audits to facilitate proactive measures.

Link to Loom

https://loom.com/share/1fe030ffbcb24336a4ad0bcef6c334b0?src=composer