Implementing Product Review Schema Markup

Objective

To enable product review schema markup on the website to enhance search visibility and display rich snippets in search results, thereby improving user engagement and click-through rates.

Key Steps

1. Verify Premium Plan Status

   • Ensure that the website is on the premium plan, as product review schema markup is a premium feature.

2. Select a Review Aggregator

   • Choose a third-party review aggregator (e.g., Judge.me, Yotpo, etc.) from the list of 31+ compatible apps.

3. Enable Review Snippets Schema

   • Access the settings of the chosen review aggregator.

   • Turn on the product review schema feature.

4. Implement JSON-LD Code

   • Retrieve the JSON-LD code generated by the review aggregator.

   • Insert this code into the relevant product pages on the website.

5. Verify Schema Implementation

   • Use Google’s Rich Results Test tool to verify that the product review schema is correctly implemented.

   • Input the URL of the product page and check for any errors or warnings.

6. Monitor Search Results

   • Regularly check search results for the product pages to see if the review snippets are displayed.

   • Note that Google’s algorithm determines the display of rich snippets, and it may vary.

Cautionary Notes

• Implementing schema markup does not guarantee that Google will display the rich snippets; it is dependent on Google's internal algorithms.

• Ensure that the reviews being aggregated are genuine and comply with Google’s review policies to avoid penalties.

Tips for Efficiency

• Document the steps taken during implementation for future reference and training of new team members.

• Schedule regular audits of the schema markup to ensure it remains functional and up-to-date with any changes in the review aggregator or Google’s guidelines.

• Use a checklist to track the completion of each step to minimize errors and ensure thoroughness in the implementation process.

Link to Loom

https://loom.com/share/1a8c607a7bc146d89c242a61faac63d5?src=composer