Implementing Product Schema Markup

Objective

To ensure that product schema markup is correctly implemented on our website, enhancing our visibility in search results and improving the overall user experience. This procedure will guide team members through the steps needed to enable and verify product schema markup.

Key Steps

1. Understand Product Schema Markup

   • Familiarize yourself with what product schema markup is and its importance in search engine visibility.

   • Reference Google’s developer documentation for a deeper understanding.

2. Enable Product Schema Markup

   • Ensure that product schema markup is enabled along with other necessary schemas (e.g., merchant, business organization).

   • This is crucial for integrated functionality; activating only one schema will not suffice.

3. Conduct a Product Search Test

   • Perform a search in Google for a product (e.g., "buy a green men's jacket") to see how products appear in the search results.

   • Observe the layout and information displayed in the popular products category.

4. Verify Schema Markup

   • Use the Google Rich Results Test tool to check if the product schema is live and active.

   • Input the URL of the product page you wish to test.

5. Review Test Results

   • Wait for the test results, which may take a minute or two.

   • Look for the status of the detected items:

     • Ensure that the product snippets, merchant, and breadcrumb schema are valid.

     • Note any critical issues or warnings, but understand that many warnings are optional and do not require immediate action.

6. Address Errors

   • If any red errors are displayed in the test results, take a screenshot of the errors.

   • Report the errors to the appropriate team member for further assistance.

7. Documentation and Follow-Up

   • Keep a record of the URLs tested and their results for future reference.

   • Follow up on any errors reported to ensure they are resolved.

Cautionary Notes

• Do not overlook the importance of enabling all required schemas; activating only the product schema may lead to incomplete functionality.

• If errors are encountered, ensure to document them accurately to facilitate troubleshooting.

Tips for Efficiency

• Familiarize yourself with the Google Rich Results Test tool before performing the verification to speed up the process.

• Create a checklist based on these steps to ensure no part of the procedure is missed.

• Schedule regular checks of the schema markup to maintain its accuracy and effectiveness.

• Encourage team members to share insights or challenges they encounter during the process to foster a collaborative environment.

Link to Loom

https://loom.com/share/307ca1717e1b441193ffb7b7a1ec7e40?src=composer