Objective
To provide a clear and concise process for optimizing meta tags using the Webrex SEO application, ensuring that team members can effectively enhance website visibility and search engine ranking.
Key Steps
Access the Webrex SEO App
Log in to the Webrex SEO application using your credentials.
Identify the Product Page
Navigate to the specific product page you want to optimize.
Review Existing Meta Tags
Open the source code of the product page to view current meta tags.
Identify the following:
Title Tag
Meta Description
URL Handle
Schema Markup
Optimize the Title Tag
Ensure the title tag includes:
Primary keyword (e.g., "Navy Blue Tuxedo")
Secondary keywords relevant to the product.
Keep the title concise and relevant to the product.
Optimize the Meta Description
Write a clear and engaging description that includes:
Primary keyword.
A brief overview of the product.
A call to action (e.g., "Shop now for the best Navy Blue Tuxedos!").
Set the URL Handle
Ensure the URL is clean and includes the primary keyword (e.g., /navy-blue-tuxedo).
Check for Duplicate Tags
Use the app’s feature to identify any duplicate meta titles or descriptions.
Revise any duplicates to ensure uniqueness.
Indexing Settings
Verify if the page is indexed by Google.
Adjust the "noindex" or "nofollow" tags as necessary to control search engine indexing.
Review SEO and Paid Scores
Check the SEO score provided by the app.
Aim for a score of 100% by making necessary adjustments based on the app’s recommendations.
Final Review and Save Changes
Review all changes made to ensure accuracy and coherence.
Save changes in the Webrex SEO app.
Cautionary Notes
Avoid keyword stuffing in title tags and descriptions; keep them natural and user-friendly.
Ensure that all changes are saved before exiting the application to prevent data loss.
Regularly monitor the performance of optimized pages to assess the effectiveness of the changes.
Tips for Efficiency
Create a checklist based on these steps to streamline the optimization process.
Use templates for title tags and meta descriptions to save time on similar products.
Schedule regular reviews of existing pages to keep meta tags up-to-date and relevant.
Utilize the app’s analytics features to track changes in SEO performance after optimization.
Link to Loom
https://loom.com/share/3eabb75adb404ea4a51f6a4cd19643f2?src=composer