Setting Up Article Schema Markup

Objective

To provide a clear and concise procedure for team members to effectively implement article schema markup on our website, enhancing visibility in search engine results and improving click-through rates.

Key Steps

1. Access Google Documentation

   • Navigate to Google's documentation on article schema markup to understand its structure and importance.

2. Activate Schema Markup

   • Click on the "Turn On" button in the schema markup tool to enable article schema for your webpage.

3. Preview the Snippet

   • After activation, check the preview snippet to see how your article will appear in search results.

4. Add Logo

   • Upload your logo in the designated field. Ensure it's the correct file format and size.

5. Conduct Rich Results Test

   • Click on the provided link to access the Rich Results Test tool. This will verify if the schema markup is correctly implemented.

6. Monitor Google Crawling

   • Understand that it may take Google up to one or two months to crawl your website and reflect changes.

7. Submit Sitemap (Optional)

   • To expedite the crawling process, consider resubmitting the sitemap to Google Search Console.

8. Image Selection

   • Choose a generalized image representative of your product category for the schema markup, avoiding the use of your logo.

9. Turn Off Schema Markup (if necessary)

   • If needed, you can turn off the schema markup by clicking the "Turn Off" button.

Cautionary Notes

• Be aware that changes made to the schema markup may not be immediately visible in search results due to Google's crawling schedule.

• Ensure that all images used are optimized for web use to avoid slow loading times.

• Regularly check for updates in Google’s guidelines regarding schema markup as they may change.

Tips for Efficiency

• Keep a checklist of the steps to ensure nothing is missed during the setup process.

• Allocate time monthly to review and update schema markup as necessary to stay current with best practices.

• Encourage team members to stay informed about the latest SEO trends and schema updates through relevant training or resources.

By following this SOP, team members will be able to implement article schema markup effectively, minimizing misunderstandings and errors while maximizing productivity and accuracy in task execution.

Link to Loom

https://loom.com/share/e7dc38752db74450bed995c867972b21?src=composer