Webrex SEO Helps a Large Home Hardware Brand Stand Out in a Highly Competitive Market

A large home hardware brand is Canada’s largest dealer-owned hardware, lumber, building materials, and furniture home improvement retailer, with nearly 1,100 stores across Canada. Founded in 1964 in rural St. Jacobs, the brand remains 100% Canadian-owned and operated.

+190%
Increase in clicks QoQ from Product Rich Results

+290%
Increase in impressions QoQ from Product Rich Results

Challenge: Standing Out in a Highly Competitive Market

The home improvement market is highly competitive, with retail big box stores dominating the space. As part of its vision to be Canada’s most trusted and preferred home improvement retail brand, the large home hardware brand chose to partner with Webrex SEO, a leader in search engine optimization, to complement its growing digital team. The goal was to maximize visibility and real estate in search results to stand out in a competitive market.

Shifting Consumer Shopping Habits

Additionally, the global pandemic has changed consumer shopping habits, significantly increasing the importance of online visibility for retailers. The shift also created a need for the brand to rapidly communicate changing protocols, including safety measures, store hours, and available shopping methods.

"Schema has become the future of search and is rapidly evolving. As customers continue to shift their shopping habits, search engine optimization has become even more pivotal to our growing business. This brand is an industry leader in this space, and Webrex SEO has made it effortless to stay on top of all the changes."
— Manager of Product, eCommerce at a large home hardware brand

Solution: Scalable Schema Markup

Webrex SEO provided expertly managed Schema Markup services and strategy for the brand’s product pages, deploying it across thousands of pages on their custom web platform using the Webrex SEO Optimizer.

Standing Ahead of the Competition

Webrex SEO’s Customer Success Team kept the brand’s Schema Markup up to date and provided valuable insights on how to maximize search opportunities to be more visible than competitors. The product pages stood out as product rich results, displaying additional information such as pricing and review snippets, setting them apart from other large competitors.

Agility

In response to COVID-19, Webrex SEO helped the brand stay agile by quickly adding Special Announcement Schema Markup to key pages and ensuring their pages remained eligible for Google’s ever-evolving search features.

Results

Product rich results became a key element of the large home hardware brand’s online presence. Within the first year of engagement with Webrex SEO, the brand saw impressive results:

• 290% increase in impressions QoQ from Product Rich Results

• 190% increase in clicks QoQ from Product Rich Results