Local Business Schema Optimization

Objective

To effectively set up and optimize the Local Business Schema on Google Business Profile and Google Merchant Center to enhance local search visibility and attract more customers.

Key Steps

1. Access Google Business Profile

   • Log into your Google Business Profile account.

2. Create or Edit Business Listing

   • If creating a new listing, enter your business name (e.g., "Great Clothes").

   • Choose an appropriate category (e.g., "Clothing").

3. Set Price Range

   • Indicate your price range using dollar signs:

     • $ = Least expensive

     • $$ = More expensive

     • $$$ = Very expensive

4. Upload Business Logo and Images

   • Upload your business logo.

   • Add at least two images of your storefront and any additional relevant images.

5. Enter Business Information

   • Fill in your street address, zip code, country, and phone number.

   • Set your working hours and closing hours.

6. Add Reviews Information

   • Indicate if your store has reviews.

   • Provide the total number of reviews, average rating, highest rating, and lowest rating.

7. Include Social Links

   • Add links to your business's social media profiles.

8. Test Schema Markup

   • Use the testing tool to ensure the schema is enabled and functioning correctly.

9. Turn On Local Business Schema

   • After ensuring all fields are filled out correctly, click "Turn On" to enable the Local Business Schema.

10. Optimize Google Merchant Center

    • Ensure that your Google Merchant Center is set up and optimized with relevant product categories and keywords.

Cautionary Notes

• Ensure all information entered is accurate and reflects your business correctly to avoid misleading customers.

• Do not skip any fields; incomplete information may affect your local search ranking.

• Regularly update your business information to reflect any changes (e.g., new products, hours, etc.).

Tips for Efficiency

• Dedicate at least one week to fully optimize both Google Business Profile and Merchant Center to maximize effectiveness.

• Use keyword research tools to identify relevant search terms and incorporate them into your business descriptions and categories.

• Regularly review and update your listings to keep them current and competitive in local searches.

• Consider scheduling a monthly review to ensure all information is accurate and up-to-date.

By following these steps, team members can effectively set up and optimize the Local Business Schema, leading to improved visibility and increased customer engagement.

Link to Loom

https://loom.com/share/4540d73b37454ee3a86a92df78e7d539?src=composer