SEO Audit Summary Review and Optimization
The objective is to conduct an SEO audit, identifying critical errors, warnings, and good results. Implement optimizations to address issues, improve SEO scores, and document changes. Review progress, ensure all issues are resolved, and prepare a summary report.
Objective
To provide a clear and structured process for conducting an SEO audit summary review, identifying critical errors, warnings, and good results, and implementing necessary optimizations to enhance the SEO score of products.
Key Steps
Access the SEO Audit Summary
Navigate to the SEO audit summary tool/dashboard.
Review the summary to identify three key areas: critical errors, total warnings, and good results.
Identify Critical Errors
Look for the section labeled "Critical Errors."
Note the number of critical errors listed (e.g., 55 products with issues).
Click on the critical error to filter and view affected products.
Address Critical Errors
For each critical error, click on the error link to access the specific product.
Make necessary adjustments to fix the error (e.g., rephrasing titles or descriptions).
Document the changes made for future reference.
Review Total Warnings
Check the "Total Warnings" section for items that need optimization (e.g., title length).
Understand that warnings are not errors but indicate areas for improvement.
Optimize Warnings
Click on each warning to view the details.
Implement recommended changes to optimize the product (e.g., adjust title length to be within 50-70 characters).
Save changes and note the optimizations made.
Evaluate Good Results
Review the "Good Results" section to see which products have been successfully optimized.
Take note of successful strategies to replicate in future audits.
Check Overall SEO Score
After making all necessary adjustments, check the overall SEO score.
Document the score and compare it to previous scores to assess progress.
Final Review
Conduct a final review of all changes made.
Ensure all critical errors and warnings have been addressed.
Prepare a summary report of the audit findings and actions taken.
Cautionary Notes
Ensure that any changes made do not negatively affect the product's appearance or customer experience.
Be cautious with backend changes that may impact the design or functionality of the website.
Double-check all changes for accuracy before saving to avoid introducing new errors.
Tips for Efficiency
Use the filtering options in the SEO audit summary tool to quickly access specific errors and warnings.
Keep a checklist of common errors and optimizations to streamline the process.
Schedule regular SEO audits (e.g., monthly) to maintain optimal performance and address issues proactively.
Collaborate with team members to share insights and strategies for effective SEO optimization.
Link to Loom
https://loom.com/share/6f5a63b248584ef99a4c548ea3da1022?src=composer
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