SEO Audit Summary Review and Optimization

Objective

To provide a clear and structured process for conducting an SEO audit summary review, identifying critical errors, warnings, and good results, and implementing necessary optimizations to enhance the SEO score of products.

Key Steps

1. Access the SEO Audit Summary

   • Navigate to the SEO audit summary tool/dashboard.

   • Review the summary to identify three key areas: critical errors, total warnings, and good results.

2. Identify Critical Errors

   • Look for the section labeled "Critical Errors."

   • Note the number of critical errors listed (e.g., 55 products with issues).

   • Click on the critical error to filter and view affected products.

3. Address Critical Errors

   • For each critical error, click on the error link to access the specific product.

   • Make necessary adjustments to fix the error (e.g., rephrasing titles or descriptions).

   • Document the changes made for future reference.

4. Review Total Warnings

   • Check the "Total Warnings" section for items that need optimization (e.g., title length).

   • Understand that warnings are not errors but indicate areas for improvement.

5. Optimize Warnings

   • Click on each warning to view the details.

   • Implement recommended changes to optimize the product (e.g., adjust title length to be within 50-70 characters).

   • Save changes and note the optimizations made.

6. Evaluate Good Results

   • Review the "Good Results" section to see which products have been successfully optimized.

   • Take note of successful strategies to replicate in future audits.

7. Check Overall SEO Score

   • After making all necessary adjustments, check the overall SEO score.

   • Document the score and compare it to previous scores to assess progress.

8. Final Review

   • Conduct a final review of all changes made.

   • Ensure all critical errors and warnings have been addressed.

   • Prepare a summary report of the audit findings and actions taken.

Cautionary Notes

• Ensure that any changes made do not negatively affect the product's appearance or customer experience.

• Be cautious with backend changes that may impact the design or functionality of the website.

• Double-check all changes for accuracy before saving to avoid introducing new errors.

Tips for Efficiency

• Use the filtering options in the SEO audit summary tool to quickly access specific errors and warnings.

• Keep a checklist of common errors and optimizations to streamline the process.

• Schedule regular SEO audits (e.g., monthly) to maintain optimal performance and address issues proactively.

• Collaborate with team members to share insights and strategies for effective SEO optimization.

Link to Loom

https://loom.com/share/6f5a63b248584ef99a4c548ea3da1022?src=composer