SEO Score Improvement Process
The SEO Score Improvement Process aims to enhance site visibility by systematically identifying and resolving errors and warnings. It involves reviewing current scores, selecting products for optimization, performing bulk updates, addressing manual edits, and tracking progress for continual improvement.
Objective
To systematically improve the SEO score of products, collections, and pages by identifying and resolving critical errors and warnings, thereby enhancing overall site visibility and performance.
Key Steps
Review Current SEO Score
Access the SEO score dashboard to check the current score and identify the number of critical errors, warnings, and good results.
Identify Errors and Warnings
List the critical errors and warnings that need to be addressed. Pay attention to the specific areas that require improvement.
Select Products for Optimization
Choose a manageable number of products (e.g., 4 products) to start with for bulk updates.
Perform Bulk Update
Utilize the bulk operation feature of the SEO app to fix the selected errors:
Navigate to the bulk update section of the app.
Select the products you wish to optimize.
Initiate the bulk operation and allow it to run in the background (typically takes less than a minute).
Check Updated SEO Score
After the bulk operation is complete, return to the SEO score dashboard to check for any changes in the score.
Note the increase in score and the number of good results.
Address Manual Edits
For any remaining issues that require manual edits (e.g., missing focus keywords in product descriptions), make the necessary changes directly in the product settings.
Repeat Process
Continue to identify and fix critical errors and warnings across additional products and pages until the SEO score approaches 100.
Monitor Progress
Regularly check the overall SEO score and individual product scores to track improvements and identify further areas for optimization.
Cautionary Notes
Ensure that any manual edits made do not conflict with existing content or SEO strategies.
Avoid making too many changes at once; focus on a few products to maintain quality and accuracy.
Regularly back up your site data before making substantial changes to avoid loss of information.
Tips for Efficiency
Schedule regular intervals (e.g., weekly or monthly) to review and optimize the SEO score.
Use a checklist to track which products have been optimized and which errors have been resolved.
Leverage analytics tools to monitor the impact of SEO changes on site traffic and performance.
Collaborate with team members to delegate specific tasks, ensuring that everyone is aware of their responsibilities in the SEO improvement process.
By following this SOP, team members will be able to systematically improve the SEO score, reduce errors, and enhance overall productivity in task execution.
Link to Loom
https://loom.com/share/a957e26031ea458ea271a4aab7dcd114?src=composer
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