Setting Up Product Merchant Schema

Objective

To provide a clear and concise set of instructions for team members on how to set up and optimize the Product Merchant Schema on our e-commerce platform. This will ensure accurate product information is shared with Google, enhancing visibility and improving customer experience.

Key Steps

1. Access the Merchant Center:

   • Log in to your Merchant Center account.

   • Navigate to the settings and locate the Product Merchant Schema section.

2. Turn On the Product Merchant Schema:

   • Find the option to activate the Product Merchant Schema.

   • Click the toggle to turn it on.

3. Input Shipping Details:

   • Fill in the following shipping information:

     • Shipping Destination: Specify the countries to which products are shipped.

     • Shipping Charges: Enter the average shipping cost (e.g., $10).

     • Handling Time: Indicate the estimated time from order placement to dispatch.

     • Transit Time: Provide the estimated delivery time from dispatch to destination, including minimum and maximum days.

4. Establish Return Policies:

   • Define the return policy by selecting one of the following options:

     • Unlimited return window

     • Limited return window

     • No returns

   • Specify the countries applicable for the return policy.

5. Review and Optimize Product Information:

   • Ensure all product information, including prices and availability, is accurate and up-to-date.

   • Use dynamic pricing from your Shopify store; ensure products are active for correct price representation.

6. Test the Schema Implementation:

   • Use the testing tool provided in the Merchant Center to verify that the schema is correctly implemented.

   • Check for any errors or warnings and address them promptly.

7. Monitor Performance:

   • Regularly review the performance of the Product Merchant Schema in the Merchant Center.

   • Make necessary adjustments based on feedback and performance metrics.

Cautionary Notes

• Ensure that all information entered is accurate and reflects the current offerings. Inaccurate data can lead to penalties from Google or reduced visibility in search results.

• Do not manually add strikethrough prices; rely on the dynamic data from the Shopify store to avoid discrepancies.

Tips for Efficiency

• Schedule regular reviews of the Product Merchant Schema to ensure ongoing accuracy.

• Keep a checklist of required information for quick reference during setup.

• Utilize templates for shipping and return policies to speed up the input process.

• Stay updated with Google’s guidelines on schema implementation to ensure compliance and best practices.

By following these steps, team members can effectively set up and maintain the Product Merchant Schema, leading to improved product visibility and customer satisfaction.

Link to Loom

https://loom.com/share/5384c7f2b0984e0cb5448be05a0f0def?src=composer